Avoid these 10 design disasters when creating your marketing materials'

Have you ever noticed how many articles there are on how to create your marketing materials? These articles focus on the things that "should", offering advice as smart as "Know your audience", "Say it with pictures" or "write clearly and distinctly." Now I'm not saying any of this is bad advice. But you should also know what not to do. This is what this article is about. Or more precisely, is what most do-it-yourself tempted to do - but it should not.

Nothing screams "Novice Design" as the 10 errors the following:

1. Do not enlarge your logo so that it is the main objective of the page. Yes, your logo with the name of your company. But this is not the main point. People are interested in what you're selling, not who you are. In fact, the smaller your logo, your company will appear more established. Also, if you are interested in what you're selling or promoting, look down to find out where to find it.

2. Do not place the logo in the text of your piece. Of course it is good to use your company name in the text of one of your marketing materials, but putting the current logo in a headline or body copy design is suicide.

3. Do not use all the fonts available to you. Choose one or two fonts for all the materials to build your brand. The choices of fonts should be consistent with your image and your industry. Cursive and creative are often difficult to read, know the public's ability to read these things and have yet to emerge.

4. Do not use color indiscriminately. More color does not necessarily make something more attractive. Often, it just makes it loud and annoying. When someone yells at you, you do not want to listen or run away? Most, if not all, the text should be the same color, preferably black or red for readability for a call to action. For a unique look, try duotone photographs or print in two colors. If you plan to use color on a piece make sure you really use that color instead of just putting your logo, for example, and not elsewhere - which is just a waste of color and you are paying extra for this. On the flip side, try not to use too many colors in the text, I've seen 5-7 times the colors in the text only on a business card and he does anything stand out in the most difficult to follow.

5. Do not be redundant. Do not repeat the name of your industry or a product in your name and your slogan and your title. Potential customers know your industry. Taking this implies that they do not.

6. Do not choose a picture of low quality or low resolution. A picture may look great in an album, but if it is equipped with balanced lighting and good composition, it is not worth printing. Photos must be at least 300 DPI. And yes, people can tell the difference.

7. Do not fill every inch of white space on the page. The white space or negative space, brings attention to what is important and gives the eye a rest. You may have much to say, but cram it all in creating chaos and minimizes the impact. Your piece will end up visually overwhelming. Think less, not more. Also you should have a website, now that people can call for more detailed information.

8. Do not focus on the details of your product or service, instead, focus on how the public benefits. Unless the product is highly technical, making your offer relevant to the audience, emphasizing the benefits, not its features. Otherwise it's like going to a party and talk about you all night. This is not exactly the best way to make friends or gain customers. Your voice and your message is to hit your target market "hot buttons" of Serbia and what's in them?

9. Do not do exactly what your competitors are doing. When you're placing your product, you should know your competition. But do not copy them. Find out what customers want and are attracted to. Stand out without sticking. If you can take your logo and insert it in the advertising of a competitor and apply and back then you are not getting enough creative or unique with your message and just look like everyone else. Besides, who knows if they're getting a good response to their ads? It could not be.

10. Do not change design styles with every marketing piece you create. Strive for a consistent look and feel, while maintaining the same fonts and logo placement. If you use photos in an ad, do not use the pictures in another. If you place the logo in the center of a brochure should not be located in the upper right corner to another. You can get the gist.

Finally, it is not clear, clean, convincing and consistent. You'll end up watching - and sell - like a pro. K. Sawa Marketing can help you design, create and print out the lowest possible cost, all marketing materials, brochures, websites and much more! Just ask .......