Restaurant Marketing - Do Better The restaurants offer better food?

Not necessarily. Or at least, not always.

Knowing how to cook is never a guarantee of success. And we all know restaurants with food "so so" and recipes that have managed to create a virtual monopoly in their markets.

One thing is certain: If the product is defective, you can not solve the problem with more marketing. The product must be at least "okay" or "good enough".

The food is just a small part of the equation. Your customers have a number of "wants" and "wants" when you visit. The "do not wants" are pretty basic, actually:

(A) I do not want to be poisoned;

(B) do not want to be ignored or - worse - talked down or yelled at, and

(C) They do not want to wait too long.

The "wants" are a bit 'more elaborate, but not anything that can not be given if you are doing what could be the beginning of a real business:

(A) They want their hot and cold appetizers their salads;

(B) They want the wait staff to be helpful still relatively invisible, and

(C) If they went to dinner with someone else, want to commend the person to suggest their own restaurant.

Note that the grandmother's recipe from the old country or the background fantasy on the wall do not even enter the equation yet. Nor does it matter if your recipes are authentic, exciting, or were invented by Gordon Ramsey himself - unless and until they can meet the basic "wants" and "wants" of your customers.

And if you say to yourself, "Oh, but we have covered, and these things never happen in my restaurant," think again.

Even the best restaurants, not able to deliver on all six elements with any degree of consistency. They recognize this fact and work on it every day.

That is what makes them the best restaurants around.

Hey, you just said, "But my business is different!"?

Puh-leease! ......