Importance of deployment and operation of Quality (QFD) in Competitive Companies

The past has fled, what you expect is absent, but this is yours. Arabic proverb Competitiveness is characterized in part on the way that companies meet the needs of consumers and dare to cover retaining that great attribute that is necessary to account for competitive advantage, as is quality. QFD (Quality Function Deployment). It was introduced in Japan by Yoji Akao in 1966, but the first book (in Japanese) about this method is not published until 1978 and since 1990 only appears in English literature and later in other languages ​​in the business has should take advantage of QFD (Quality Function Deployment) meaning Function Deployment Quality. That is, "broadcast" quality attributes that the customer demand through organizational processes, so that each process may contribute to assurance of these characteristics. Through QFD, all staff of an organization can understand what is really important to customers and work to fulfill it. This is an organized system for designing or redesigning products, with two main objectives: • Ensure that the product will meet the needs and expectations of customers.

• Shortening the period of time from product conception (or amendments to be made) until its release. The first objective Arteaga Mileidy participant reminds us of the graduate program specialty quality management and productivity Area Faces Graduate of the University of Carabobo, is the classic definition of Quality "meet the needs and expectations of customers ?. QFD provides a methodology that helps to know what those needs and translate them into a list of measurable technical aspects which should concentrate efforts. The second is to increase the chances of hitting the first in the product design. The trick is to spend more time defining what should be their technical characteristics, and do it in an organized and working together. This results in having to spend less time on design changes to the original and last minute changes. For its part scielo.org.co /, on the subject indicates that the QFD, the search is based on user needs, taking into account both the expressed and non expressed, which shares are transferred within design and communicated throughout the organization.

It constitutes an important support tool for decision-making in the early design stage in order to develop products that involve the quality features that maximize customer satisfaction. However, the conventional QFD method has limitations and problems, given that decisions are usually founded on vague and inaccurate information which is acquired in a subjective and highly variable sources. To overcome the limitations and shortcomings of the QFD methodology, have advanced studies which aim to minimize its vagueness by applying fuzzy techniques. Researchers such as Masud and Dean (1993), Khoo and Ho (1996), Temponi (1997) Zhou (1997), Trappey (1996) and Park and Kim (1998) have suggested different approaches to prioritize the quality characteristics through implementation of fuzzy numbers in some of the vectors or matrices of the House of Quality. (Vanegas and Labid, 2001, pg. 99-120), (Vanegas and Labid, 2001, pg. 152-161), (Vanegas and Labid, 2000, pg. 541-548), (Vanegas and Labid, 2001, p. . 255-256). The work done in improving the techniques diffuse QFD have been limited to working with this tool only a few vectors and matrices, which reduces their efficiency by allowing subjectivity, imprecision and vagueness of the data conventionally worked is replicated throughout the construction of the HOQ, causing the results obtained are associated with a high degree of uncertainty which will increase as construction progresses.

Definitely, the QFD (Quality Function Deployment) is a methodology to systematize the information obtained from the user up to define the characteristics of quality of service, adapting to the needs and expectations identified. It means therefore a tool for the design of the product or service. QFD provides information on aspects of the service you have to focus and, where necessary, improved. This takes account of the client ratings on these variables, refer to the service itself (and competition, if appropriate). Its aim is to obtain a quality design with excellent service by converting customer needs into appropriate quality features, without omissions or superfluous. The application of QFD provides improvements in aspects of: • Communication, as is typically cross-departmental activity. Each person brings their interests, views and knowledge with the common goal of succeeding with the new product. • Improved product / service, QFD focuses all product development to customer needs. This involves a detailed analysis of what these needs and subsequent prioritization of what is reasonable to meet. In this way will improve the quality of the product / service.

• Documentation, QFD generates a large database that quantifies customer needs and product characteristics for future designs. • Encourages teamwork. • Reduces the casting time aiteco.com / points to bear in mind that the basic element of QFD is the so-called House of Quality (House of Quality). Is the matrix from which all others derive. And it is this matrix approach the characteristic of the method, so that the deployment of quality by using a large number of matrices and tables related. QFD can also be defined as a structured system that provides the means to identify needs and customer expectations (customer voice) and translating the language of the organization, that is, internal quality requirements, deployed in the planning stage with the participation of all functions involved in the design and development of the product or service. WWW.entorno-empresarial.com