11 ways to use mass calling

The mass calling of a new technology feature that allows sending messages to large numbers of people simultaneously, quickly and easily. And also constitutes an instrument of communication cheaper and more effective than traditional media.

Here are 11 uses of the present mass calling:



1 .- Telemarketing and Telesales: The most frequent use is given to the massive call is automatically contact potential customers in order to market and sell goods or services.

It is advisable, develop a strategic plan previously clearly specify the segment of people who are targeted messages and who might be interested.



2 .- To promote a product: communication is based on the differential advantages of a product through an advertising campaign, in order to persuade a target audience to buy it. It is advisable, the study of consumer habits and the segmentation to direct promotions to relevant audiences. As well, this tool should be used cautiously to avoid being invasive, which would make the message was rejected by the recipient thereof.

For example: In La Rioja - Spain, Footwear Pitillos SA, a company dedicated to selling shoes lady calls using mass as a marketing, supply and advertising for their products.



3 .- Conduct surveys: massive calls can be used as an effective means of collecting data, which show consumption patterns and study the market today. Any company, you need to get this information essential for the analysis of their situation and plan strategies to guide us towards making good decisions.



4 .- Communicate events: Can be used to invite and inform about the time, date and direction of activities such as product launches, pre, parties, anniversaries, birthdays, weddings, parades, corporate meetings, conferences, congresses, forums, workshops, courses, conferences, social gatherings, etc ...



5 .- Disseminate information: Calls mass can be used to communicate important information to a company, both internally and externally. It is also a useful tool for implementing corporate communication strategies within an organization.

Also, you can use automated calls to deliver collateral information (weather, horoscopes, jokes, news, etc ...) which is of secondary importance to the recipients of these messages.



6 .- Send notices of club loyalty: you can use to automatically call to report the number of miles or points earned, as well as to announce the prizes won in a loyalty program.



7 .- Collection: If a company required to send a message to your customers to pay a debt, you can make an automatic call amount and due date thereof.

For example: CANTV monthly mass makes calls to their users, to communicate the debt incurred in the month and the date of suspension of service. Similarly, DIRECTV automatically makes calls to report the terms of payment and the monthly amount to be canceled.



8 .- Report actions Helpdesk: Calls mass can be used for notifications related to the cases treated in the Helpdesk or Service Center.

This tool can tell the applicant for service, for example, the status of the case. We recommend using this tool to report the closure of the case or else the opening of it.



9 .- Remember appointments and meetings: By automatically dialed calls can transmit messages in advance to confirm time, date and place of meeting with a person or institution. An example is: A pioneering system was launched in Santiago Hospital, located in Spain, where they are reminded in advance to patients, the time and date of medical consultations with specialists.

This procedure is performed using automated calls made to landlines in patients and are made in two ways: If the call is answered and have voice mail, a reminder will be recorded here, on the contrary, if there is no one answering, the system performs automatic three calls at different times to ensure that the person be aware.



10 .- Emergency Alert: If there is any unexpected event such as fires, floods, gas leaks, bomb threats, earthquakes, natural disasters, bad weather, etc ..., the making of a feature can be useful to warn and evacuate large numbers of people or to report on this contingency.

A striking example is the following: Municipal Emergency Center (WEC) in Madrid and Barcelona (Spain), develops a massive warning system that enables disaster quickly evacuate a point and its perimeter, with phone calls axes automatically to households.

If there is any impact, it will generate an automatic list of people to the area to be alert and pre-recorded messages will be sent informing what to do in that case.



11 .- Give notice: Another use is massive calls that can be used to issue warnings.

For example: In the State of Nevada (USA), The Institution: Helen C. Cannon Classical Junior High School notifies parents of absences and grades of their students through automated calls. Another example is: The service has the Hilton hotel chain, where a message is given through an automated call that tells about the time of awakening.