101 statistics for real estate investors

If you're like most real estate investors, you do not want to spend hours in a statistics course, trying to keep my eyes awake as rows of numbers. After all, it is likely to become an investor, not a bean counter, but to enjoy a level of freedom and a lifestyle rich and do something creative and fun with your life. Whatever it is, know the statistics is essential if you want to sell effectively.

The statistics may not be the most exciting topic of the planet, but it is essential for anyone involved in marketing for a living, and that includes real estate investors. Investors are essentially marketing or sales people, and the wonderful thing is that statistics can support virtually any marketing message you want to do. For example, you can use statistics to prove that a property is in a great location or is it a particularly good deal.

You can also use the statistics to give the impression that a property is somewhat exceptional. For example, tell your customers how many people have looked at the property and how many people have made an offer creates the impression that the property is in high demand. Rather than saying that many people like the property, being able to give exact numbers makes the message more credible. This puts you in a position of some leverage and enables you to other potential buyers of interest in a sale.

You can also use the statistics in some creative way to give the perception of exclusivity. For example, if you're trying to sell a high-end properties, saying something along the lines of "in the current economy, only 1% of American homebuyers would be able to take into account this property," gives your potential buyers the illusion that they belong to a class by itself. This subtle marketing message can help you sell your property.

So where can you get statistics that can help you sell your property and can help you build your real estate empire? There are many places. Your local library is a good starting point, of course, as are many government websites that provide useful statistics. For example, check the city website for the district in which the property is located. Look for statistics, or call the Chamber of Commerce to learn more about a particular area. Governments spend millions of dollars gathering information, so you might as well use it to promote their business. The wonderful thing about government websites and the statistics is that they are usually considered highly accurate and easily accessible as well as free to use.

When using statistics, real estate investors can take advantage of the numbers having evidence to back up their information. For example, being able to refer you to the exact study or government office that produced a specific statistic gives some authority to the numbers. Also, make sure you have the latest numbers and double check that they are accurate before you use them in any advertising or sales copy. How creative does not always mean sloppy ....