Nissan Announces North American Management Changes

The Nissan Motor Co., Ltd. has previously announced changes to its North American sales and marketing. The changes are aimed at encouraging the growth of the automobile in the global automotive industry. With increasing competition, Nissan to support the successful development is accelerating.

Indeed, change is inevitable. And Nissan is putting its best foot forward to meet the needs of the sector. But the changes do not only concern the refinement of replacement parts, such as the Nissan header. The management is also one of the key factors that should entertain changes as well. In fact, Nissan Europe and Nissan Canada has also announced related changes in senior management positions.

"The American market is changing and Nissan's marketing and sales group must change with it," said Brad Bradshaw, Senior Vice President of Sales and Marketing at Nissan North America. "Since 1999, we nearly doubled the number of Nissan and Infiniti vehicles we are offering and more are coming."

Bradshaw added: "We have created an architecture that allows us to react faster and with greater confidence to market changes, to become more flexible and take advantage of opportunities to increase brand recognition of Nissan and Infiniti."

For Nissan Americas, the changes are effective as of 1 April this year. Christian Meunier, currently vice president of sales operations in Europe, will be the vice president for marketing of the line model in North America. Beginning in April, Meunier will be responsible for managing the model line to ensure profitable growth for Nissan and Infiniti portfolios.

Meunier is expected to formulate and develop a model for slip model of strategic positioning. He will also be responsible for the launch strategy, coordination, marketing, sales and other business communications to ensure the success of the automaker's model line in North America. Meunier will report directly to Bradshaw. In addition, four models of online marketing directors, including an Infiniti, will report to Meunier.

Since 2002, Nissan Europe Meunier has worked in sales and marketing area. Meunier has already established a name in car sales and marketing. He holds the positions previously sales and marketing with Mercedes-Benz USA, France, Rover and Ford France.

"Corporate Structure is a framework that allows us to implement strategies through the company's greatest resource - its people," said Bradshaw. "The new structure will strengthen the resources we have to face the challenges and succeed. All these responsibilities are crucial to the completion and the Nissan Value-Up business plan and our long term success in North America."

Another change in management includes Jan Thompson who is currently vice president of marketing for Nissan North America. Thompson will become vice president for marketing communications. Will be concentrating on advertising, interactive marketing and other activities of marketing communications for Nissan and Infiniti brands. Administrators who will be reporting to Thompson will represent for the interactive marketing and marketing communications.

Other management changes are as follows: Dave Mazur, currently vice president of market intelligence, will have additional responsibility for pricing, market planning and brand management. Yuhei Takahashi, previously in charge of the responsibilities related to pricing and brand management, will just finish his task of the United States and is expected to return to Japan for a new job. Mazur Group will be responsible for the forecasts of this segment of the vehicle and analysis. It will also be responsible for monitoring the contract of product, pricing and monitoring of the mark.

For Nissan Europe and Canada, changes in management include Simon Thomas, who currently is vice president of sales and marketing at Nissan Canada, Inc., will replace Meunier as vice president for sales operations at Nissan Europe. Replacing Thomas' will be announced at a later time .......