The (Uncertain) Future of TV

The revolution in television as we have known until recently is unstoppable: the recent demise of CNN + and merger with Telecinco Four are just the beginning of a new map, television.

The emergence of audiovisual with the introduction of DTT in April 2010 gives us fifty options on the command of our TV, with the consequent fragmentation of the audience. The three major channels-BBC1 audience share, Telecinco and Antena 3 - together do not reach even half of the viewers, while the newly minted thematic channels now account for 18.5% of the sector. How to survive financially to such a fragmented market?

The phenomenon takes us back in Valencia, where in recent years have been quietly closing some stations. Only in the cap i manor, was first TV Valencia, Jose Luis Sanchez Carrascosa, to be outlawed, then Localia regional centers and Liberty Digital, later, the newspaper's TV while other provinces ... channels bivouacked on the brink of extinction.

The next movement, which some see as inevitable, will be the merging of the chains that have flourished in the right of the political spectrum. How is it possible that up to five different channels-Intereconomía, Popular TV, Veo7, Channel 10 and the newly established Catholic, Channel 13 - you are disputing a meager 1% of the audience? All these channels are modest, if you will, but respond to private companies have to look very much their profitability by the fact that they have.

Where, however, has fired gunpowder king is in the regional television. The average share of these screen in 2010 has been 11%. Our Canal Nou has reached only 8.4%, the lowest percentage of its history, ranking seventh in all of them.

You tell me how to sustain such scaffolding erected happily continuing losses based on debt-RTVV public entity has already reached 1,200 million, at the time of fat cows. Now, with a crisis that will take long and all the public purse broke, only a regional president, Esperanza Aguirre, has spoken, albeit with a small mouth, to privatize its regional television, Telemadrid. But who is the handsome would stay in this moment with a mammoth companies and structurally deficient?

There is the mother of lamb and ponder why it is the anticipation of Juan Vicente Herrera, President of Castilla y León, only autonomous region, instead of creating a public television, led to the owners of existing private channels and thus be merged were they who apechuguen with traumatic decisions which have to come.

For who is he going to put this bell the cat with an ERE to cut at least 50% RTVV template? And at what cost, economically and politically?

Nobody should be fooled: every day that passes without tackling the problem, the future will be more troublesome Canal Nou and both the government and the opposition will be directly responsible for it.